Uncategorized

Do you take a good, hard look at your team’s marketing strategy every year? Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a […]

In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your

Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created? Ever felt the thrill of coming into work only to notice that plenty of new leads

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. Content writing can mean many

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of

Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. Confession — I have a long history

Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. Marketing seems simple, but it gets more complex as you break it down. If

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. I’ve seen it all —

With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone. With over five billion internet users globally, and more than

Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods. Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon