It’s that time of the year… It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports  Sara Friedman, Senior Writer of The Hustle Pickleball has grown into […]

The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. As a writer, I have to let

When I’m doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can’t be trusted with that, so process documentation is the answer. Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. It was an interesting year to be a marketer. Expectations were high, budgets were low,

If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you’re looking for something about the same size and thickness as a business card? It becomes clear how alike most business cards have come to look. If

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything

Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Pay-per-click (or PPC) marketing can feel

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for

Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. 2023 was the year AI became mainstream. What was once a sci-fi fantasy