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Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. Confession — I have a long history […]

Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. Marketing seems simple, but it gets more complex as you break it down. If

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. I’ve seen it all —

With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone. With over five billion internet users globally, and more than

Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods. Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon

A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? Email marketing has come a long way in just the past few years. But with all the fancy

If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.  If you’re anything like me, you probably wish you had unlimited time and resources

Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive. In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social

From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It’s not always about the limits set by different platforms but rather the optimal number of characters for user engagement. From crafting blogs to social media posts, marketers